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STRATEGY & EXECUTION For decades, we’ve often thought of leadership profiles in unique buckets—two popular varieties were the “visionaries”, who embrace strategy and think about amazing things to do, and the “operators”, who get stuff done. We intuitively...
“Price is what you pay; value is what you get.” Warren Buffett wrote those words in a 2008 letter to the Berkshire Hathaway's shareholders. These words still ring true today. When sales reps think about price as an investment by the buyer, they are in...